MYBUNDLE DATA SHOWS BUNDLING STREAMING CREDITS WITH BROADBAND REDUCES STREAMING SERVICE CHURN BY UP TO 50%

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MyBundle, the premier online platform connecting consumers, streaming services and broadband providers, today released company research data indicating that bundling streaming credits with broadband service reduces the first-year monthly churn rate for SVOD streaming services by up to 50% when compared to leading industry research firm Antennas reported industry average monthly rate of 8.6%.*

MYBUNDLE DATA SHOWS BUNDLING STREAMING CREDITS WITH BROADBAND REDUCES STREAMING SERVICE CHURN BY UP TO 50%

For the analysis, MyBundle examined streaming service purchase data from approximately 300 subscribers to Norvados 1 Gig fiber PickME Plan Internet broadband service, which includes $20 in monthly streaming credits bundled using MyBundle's innovative Streaming Choice program. After

12 months, the monthly churn rate of streaming services was approximately 4.3% using the same methodology as Antennas State of Subscriptions Premium SVOD study from February 2024. Both studies used a weighted average of monthly churn consumers in year one of their respective subscriptions.

The concept of bundling content and connectivity is nothing new to the broader business of media and entertainment, however with this yearlong MyBundle research we now have strong empirical data that bundling streaming purchases with broadband works, said MyBundle Co-Founder and CEO, Jason Cohen. New customer acquisition is still important for streaming services, but reducing churn is now a close second priority. Its still early days for MyBundles Streaming Choice, but while the benefit to broadband providers is noteworthy, a potential 50% reduction in streaming service monthly churn is remarkable – a possible game-changer for streaming services.

21 of MyBundles nearly 230 broadband partners are already offering Streaming Choice. Constructed first in 2022 with a flexible approach for its growing broadband partner network, MyBundles Streaming Choice program is designed to meet the varied needs and goals of ISP partners, while maximizing consumer satisfaction.

Streaming Choice campaigns deployed by MyBundles broadband partners are all bundled with an Internet tier offer and include:

a) one-time or monthly recurring streaming credits,

b) preselected streaming service(s) for a fixed period of time, or

c) consumers selecting the streaming service(s) of their choice for a fixed period of time

MyBundle offers an integrated billing platform and co-branded streaming video tools and services for broadband and multichannel video providers. Sitting at the cross-section of consumers looking to explore and optimize their streaming service subscriptions, broadband providers looking to deliver choice to current and prospective customers and streaming services looking for efficient ways to reach and retain new customers, MyBundle reduces friction and increases satisfaction for the ever-growing and dynamic streaming video ecosystem.

About MyBundle

MyBundle is the industry-leading consumer and enterprise platform simplifying streaming TV. MyBundles free and easy-to-use tools help consumers discover and manage their streaming service subscriptions, watch free live TV, and find content to watch across their services. Incorporating more than 150 streaming services and partnering with nearly 230 broadband providers serving approximately 13 million customers and growing, the MyBundle platform helps consumers navigate the streaming video world and creates new growth opportunities for programmers and high-speed data distributors alike.

*source: Antenna, State of Subscriptions Premium SVOD, February 2024